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I am pleased to announce the release of a product that I’ve spent years brainstorming. In fact, now that it’s happening I have to wonder… What took us so long? 
The Villainess Smack! is a big wet kiss of luxury. A gentle blend of foaming agents, spiked liberally with skin loving vegetables oils - grapeseed, cherry kernel, cococnut - and anti-oxidant Orchid Extract, and laced with botanicals and cane sugar to simultaneously cleanse, buffer, and exfoliate. Smack! is available in 17,550 fragrances. That’s right, Seventeen Thousand, Five Hundred Fifty. With a collection of 24 single notes, and 4 completely-customised scoops per jar, you can have your foaming deliciousness almost any way you’d like it.
We don’t typically market our products in terms of missing ingredients. That is, we prefer to tell you what is in them, rather than what isn’t. After all - we put awesome stuff in everything we make - who wouldn’t want to flaunt it? But this time we’re breaking form, and going with a little compare and contrast. Unlike similar products, Smack! doesn’t contain:
- Propylene Glycol - This component does triple duty; it can function as a solvent, a coolant, and even an emollient. We’ve skipped it by using an indulgent blend of Cococnut OIl, Grapeseed Oil and Cherry Kernel Oil. These are our go-to oils, and they keep the foaming medium soft, and provide a luscious, skin-temp melting point.
- Diethyl Phthalate - This plasticiser helps dilute synthetic fragrance compounds to a safe concentration. While its effects aren’t nearly as alarming as those of Dibutyl Phthalate (most common in nail polishes until recently), we don’t see any reason to take a chance. The Smack! fragrance collection features synthetic scents and essential oils and is completely pthalate free.
- Lauryl/Laureth Sulfates - These traditional surfactants are getting a lot of bad press lately - they get the job done, but can be harsh and drying in bodycare applications. Fortunately, there are milder surfactants availalbe these days, that are just as high-performing as their predeccesors. We’re using Sodium Cocoyl Isethionate (a creamy foamer derived from coconut oil) and Disodium Lauryl Sulfosuccinate (another tweaked molecule from coconut and palm oils) to cleanse and bubble gently, without completely stripping the skin.
- FD&C Dyes - Red 33. Red 30 Lake. Yellow 5. Blue 1. You’ve read these ingredients on tons of mouth-staining candies, and even more day-glo body products . We love vibrant, saturated colours, but couldn’t countenance slathering those same stains on our bodies. Smack! derives its gorgeous colour pallete from a range of botanical components - Beets, Paprika, Tumeric, Cocoa, Vanilla Beans, Coffee, Cinnamon, Alkanet, Charcoal, and Spirulina.
- Parabens - These are some of the most-effective preservatives available, but there are some concerns regarding long-term exposure. We typically make anhydrous products, and avoid preservatives when possible, but prefer Phenoxyethanol (which has no associated risks) when it’s necessary. In this case, Phenoxyethanol helps your Smack! survive the moist warmth of your shower. .
Where to start? Brainstorm in the Smack discussion thread at the Official Villainess forum!
We’ve assembled a well-stocked assembly line and expect no fulfillment delays for this custom product. However, if you’re (understandably) apprehensive, allow me to offer our Staff Pick - a premade monthly selection of our favourite single notes. For August, we’ve concocted a mouthwatering Banana Split that we think you’ll enjoy.
In other news, we’re finally offering our best-selling Slick! Cleanser in a deluxe 2 oz size, so you can stock up and save a little. And we’re pleased to’ve rounded out our Mud! selection with our final (planned) masque - Embargo. This one is designed to balance oil-secretions and tone skin with a blend of imported clays, patchouli leaf, healing herbs and essential oils. It is decadent and just as richly aromatic as the body products of the same name.
Over and out, guys!
Vil·lain·ess \ 'vi-lən-nəs \ n : a woman who is a villainVil·lain·ess \ 'vi-lən-nəs \ n
1 : an uncanny, articulate woman
2 : a deliberate antagonist or tease
3 : an intelligent woman in a tabloid or gossip
4 : the fall-girl in a particularly difficult situationVillainess. Redefining "bad."
Syndication:
the new smack sounds nice, but what’s with the price rise on the perfumes? i had a large perfume order ready to go, and now it’s going to cost more. =(
Posted by Liz | August 13, 2009 12:22 PM
The price hike on perfumes reflects an upgrade in packaging (one I haven’t had an opportunity to photograph and pimp out yet). The bubble wrap just wasn’t cutting it, so perfumes now ship in fabulous little boxes. It’s definitely going to be worth it to insure perfumes arrive intact.
Posted by supervillainess | August 14, 2009 11:09 AM
oooh, awesome, thanks for explaining it. =) i went ahead and placed a giant order anyway - i’d forgotten about the points thing, and i had a few to redeem so it didn’t cost me more after all. now i can’t wait for my order to get here, i want to see these new boxes! ^-^
Posted by Liz | August 16, 2009 3:50 PM
got the order today, and the perfume boxes are awesome! ^-^ also the smack i ordered smells delicious, can’t wait to use it. =)
Posted by Liz | August 24, 2009 5:09 AM